GTM engineering that finds your next customers and runs their first experience
Short answer: GTM engineering is the practice of building the go-to-market system that finds future customers and runs their first experience: discovery, enrichment, personalized outreach, and qualification. We build that system for you, integrated with the tools your team already uses, with a person approving what matters. Most builds go live in 2 to 4 weeks.
Your pipeline should not depend on a rep hand-researching one account at a time. We are the team that engineers the system that does that work for you, end to end.
How it works for your business
Most outbound stalls in the same place: someone has to find accounts that fit, research each one, write something that does not sound like a template, send it, then chase replies. That work is real, but it is repetitive, and it does not scale past the hours in a day. We engineer the system that runs it so your team spends its time on the conversations that are actually worth having.
Discovery and enrichment
The system finds accounts that match your ICP from real signals, for example companies hiring for a specific role, then enriches each one through enrichabl, our own Clay-style enrichment platform. You get a clean, deduplicated list with the context a rep would otherwise spend hours assembling by hand.
Personalized outreach and qualification
For every prospect, Claude writes a message grounded in what we know about that specific account, not a mail-merge field. The system sends and sequences it, then reads the replies, qualifies interest, and routes hot leads to a person with the full thread attached. Nothing leaves the door, and no lead gets booked, without a human in the loop on what matters.
Built on signal, not spray
Because each step is grounded in enriched, account-specific data, the system favors relevance over volume. The same engine powers our live, built-in-public hotel outreach automation, where an hour of manual research per property collapses into minutes across hundreds of properties.
What we connect
We integrate with the stack you already run rather than asking you to move to a new one. The discovery and enrichment layer is built on enrichabl and Playwright; messages are written with the Claude API; sending and sequencing run through Smartlead; and the whole flow is orchestrated in n8n so every step is observable and editable. Replies, qualified leads, and full context land back in your CRM and inbox.
Where it fits. GTM engineering sits on top of your existing motion. If you sell to a definable ICP and your reps spend hours researching and writing before they ever talk to anyone, this is the layer that removes that. We have shipped GTM systems across professional services and a dozen other industries, and the approach is niche-agnostic by design.
How we build it, and what it costs
We start with a free audit. Aleksandar maps your current motion, finds the manual work worth removing first, and scopes a fixed build with a fixed fee, so you see the price before you commit. Most GTM systems go live in 2 to 4 weeks; a simple sequence can ship in one.
Pricing. Productized workflows start from EUR 1,999. Deeper custom builds, where we engineer ICP logic, enrichment, and qualification specific to your offer, are quoted after your free audit. Either way the scope and fee are fixed up front.
Security is built in, not bolted on. We are SOC 2 certified and GDPR compliant, with encryption at rest and in transit, role-based access, and audit logging. When data residency matters, we offer a self-hosted option so prospect and reply data stays inside your environment.
Lead-finding and personalized outreach engine
The same system behind our live hotel outreach automation and our GTM lead-finding software, running discovery to qualification end to end.
On the hotel build, an hour of manual research per property collapses into minutes
Works with
Discover matching accounts
Find companies that fit the ICP from real signals, for example those hiring for a specific role.
Enrich each one
Pull the context a rep would research by hand through enrichabl, our enrichment platform.
Write a personalized message
Claude drafts a message per prospect grounded in that account's specifics, not a template.
Send and sequence
Smartlead sends the message and runs the follow-up cadence automatically.
Handle replies and qualify
The system reads responses, qualifies interest, and filters out the noise.
Route hot leads to a human
Qualified prospects land with a person, full thread attached, ready to take over.
Frequently asked questions
The system is human-in-the-loop by design. It does the repetitive work, discovery, enrichment, drafting, sequencing, and qualification, but a person approves what matters and takes over every hot lead before anything important happens. You can review messaging, set guardrails, and keep approval gates wherever you want them.
Yes. We are SOC 2 certified and GDPR compliant, with encryption at rest and in transit, role-based access, and audit logging. When data residency matters, we offer a self-hosted option so prospect and reply data stays inside your own environment.
Most GTM systems go live in 2 to 4 weeks. A simple discovery-and-outreach sequence can ship in about a week; deeper builds with custom ICP and qualification logic take a little longer. We give you the timeline in your free audit.
Yes. We build on your existing stack rather than replacing it. The engine orchestrates in n8n and connects to your sending tools, CRM, and inbox via their APIs, with custom connectors where needed, so qualified leads and full context land where your team already works.
See what a GTM system would remove from your team's week
Book a free audit. We map your current go-to-market motion, identify the manual research and outreach worth automating first, and come back with a fixed scope, fixed fee, and a timeline before you commit.
Book a free strategy callEvery GTM engagement is architected personally by Aleksandar Janca, founder of Code2b, the same operator behind our live hotel outreach automation.
Fixed scope and go-live date agreed up front. No surprise costs.