Marketing Automation Services
Short answer: Marketing automation services build the systems that generate leads, qualify them, nurture them, and hand the hot ones to sales without anyone touching it. At Code2b we wire AI-powered pipelines into your CRM, email, and ad stack so your marketing runs on autopilot. Most pipelines ship in 2 to 4 weeks.
Hand-running campaigns does not scale. We build the system that does it for you, learns from every touch, and keeps optimizing.
What we build
Lead generation pipelines
AI-driven scraping, enrichment, and outbound that finds your ideal customers, researches them, and reaches out with personalized messaging at scale.
Content and social pipelines
AI that drafts and schedules content across channels, repurposes long-form into shorts, posts, and threads, and keeps a consistent cadence without you in the loop.
Email and outreach sequences
Hyper-personalized cold and nurture sequences. The system researches each prospect, writes copy that sounds human, A/B tests subject lines, and follows up on the right cadence.
Lead scoring and routing
Score every inbound by fit and intent, route to the right rep with full context, and book qualified meetings directly into calendars.
How we work
Discovery. We audit your current marketing motion and find the highest-leverage manual work to remove.
Design. We architect the pipeline end to end, including AI prompts, scoring rules, and the metrics that prove it works.
Build. We develop on the right stack for your tools, with monitoring and clear handoffs to your CRM and inbox.
Optimize. We tune from real performance data so the pipeline gets better each month.
Why Code2b
You work directly with a builder who has shipped marketing automations for over 40 businesses. We pick the right tool for the job, from n8n to custom Go services, and we measure every KPI.
See a real build in our hotel outreach automation case study, or pair this with our AI integration services to wire the pipeline into your existing CRM.
What it costs
A focused single-pipeline build typically starts around $2,500. Multi-pipeline marketing systems with custom AI logic run higher, with optional monthly retainers for monitoring and iteration. You get a scoped number on the free call.
Frequently asked questions
Marketing automation is the use of software and AI to run repetitive marketing tasks such as lead generation, outreach, content publishing, lead scoring, and nurture, with little to no manual input.
HubSpot is a platform you operate. We build the system that operates the platform for you, custom-tuned to your offer and audience, with AI doing the heavy lifting on personalization and decisioning.
Most pipelines ship in 2 to 4 weeks. Simple sequences can go live in one week, complex multi-channel pipelines take longer.
Yes. We integrate with all major CRMs and email platforms via their APIs, and build custom connectors when needed.
Every pipeline ships with a defined set of KPIs (reply rate, qualified meetings, cost per lead) and live dashboards so you see performance in real time.
Ready to put your marketing on autopilot?
Book a free 30-minute strategy call. We scope the right pipeline for your offer and give you a plan with timeline and projected ROI.
Book your free strategy callService led by Aleksandar Janca, founder of Code2b. Builds AI marketing systems for B2B agencies, SaaS, and services businesses.